Last modified: January 1, 2026
Overview
Sherman Bridge Alt Fund, LP (“Sherman Bridge” or “Company” or “We”) values your privacy. This policy describes the privacy practices of New Western and types of information we may collect from you or that you may provide when you visit our website https://shermanbridge.com/ (our “Website”), or email or text us and how we collect, use, maintain, protect, and disclose that information.
This policy applies to:
It does not apply to information collected by:
Children’s Privacy – Children Under the Age of 18
Our Website and App are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on our Website on or through any of its features or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected].
Information We Collect About You and How We Collect It
Types of Information We Collect. We collect personal information about you in various ways, such as:
Information You Provide to Us. The information we collect on or through our Website may include:
Information We Collect Through Automatic Data Collection Technologies.
When you use our Website or open our emails, we may obtain certain information by automated means, such as cookies, pixel tags, server or device logs and other technologies. A “cookie” is a text file that websites send to a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “pixel tag” (also known as a web beacon), which is a type of technology that is often used in combination with cookies, is placed on a website or within an email to track certain activity, such as views of a website or when an email is opened. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with the Website; (3) tailor the Website around your preferences; (4) measure the usability of the Website and the effectiveness of our communications; (5) authenticate your identity, protect against fraud and provide our products and services; and (6) otherwise manage and enhance our products and services, and help ensure they are working properly.
We may use these automated technologies on the Website to collect information about your device, browsing actions, and usage patterns. We obtain information about your device and web browser in this manner such as your device IP address, general location information, unique device identifiers, device type and model, device characteristics and settings, browser settings and characteristics, operating system type and version, language and country preferences, battery and signal strength, usage statistics, referring emails and web addresses, and other application details. We also may obtain information about your interactions with our Website, such as pages visited, links clicked, features used, dates and times of usage, session information, and other information about your use of our Website.
Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of the Website. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
How We Use Your Information
We may use information that we collect about you or that you provide to us, including any personal information:
We may also use your information to contact you about goods and services that may be of interest to you or in other ways for which we provide specific notice at the time of collection. For more information, see Choices About How We Use and Disclose Your Information.
Third-Party Analytics Services
We may use third-party analytics services on the Website, such as Google Analytics. The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of the Website. The information collected through these means may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.
Interest-Based Advertising
You may see our ads on other websites because we use third-party ad services on our Website. Through these ad services, we can tailor our messaging to individuals considering demographic data, inferred interests and browsing context. These ad services track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. These ad services may collect data about your visits to websites and apps that participate in these services, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Website and on third-party websites and apps that participate in these ad services. These ad services use this information to show you ads that may be tailored to your individual interests.
To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/
Disclosure of Your Information
We may disclose personal information that we collect, or you provide as described in this privacy policy:
We may also disclose your personal information:
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Promotional Communications/ Opt-In and Opt-Out
From time to time, with your express consent and/or as permitted by state and federal laws, Sherman Bridge may send you promotional communications via text message, electronic mail, and/or telephone including information about special offers, updates about investment opportunities, and other solicitation/advertising materials. If you provide your personal information through any of our registration forms on our Website or otherwise, you may request that we stop sending you marketing communications if you no longer desire to be contacted by us.
You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.
If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at [email protected].
To learn more about cookies, clear gifs/web beacons and related technologies, you also may wish to visit http://www.allaboutcookies.org and/or the Network Advertising Initiative’s online resources, located at http://www.networkadvertising.org.
‘Do Not Track’
Our Services do not respond to Do-Not-Track signals from your browser at this time.
Data Security
We have implemented safeguard measures designed to secure your personal information from accidental loss and from unauthorized access, loss, misuse, alteration, and disclosure.
Privacy Rights for California Residents
California Residents and consumers have certain privacy rights under the California Consumer Privacy Act of 2018. We have prepared a supplemental Privacy Policy for California Residents in compliance with the CCPA, which can be viewed further below on this page.
Links to Third-Party Services and Features
For your convenience and information, the Website and App may provide links to other online services (such as websites or social media platforms), and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by Sherman Bridge, we are not responsible for these third parties’ information practices.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this webpage. If we make material changes to how we treat our users’ personal information, we will notify you through a notice posted on the Website home page. The date the privacy policy was last revised is identified at the top of the page.
Contact Us
If you have any questions or comments about this policy or Sherman Bridge’s privacy practices, wish to opt out of certain services, or to submit a data privacy request, please contact us:
Sherman Bridge
Data Privacy/Compliance
5000 Riverside Drive
Bldg. 5, Suite 100W
Irving, TX 75039
Privacy Policy for California Residents
Last Updated: August, 2025
This Privacy Policy for California Residents supplements Sherman Bridge’s general Privacy Policy (“Sherman Bridge Privacy Policy”) and applies solely to personal information collected about California consumers, such as our customers, website visitors, business partners and job applicants. This Privacy Policy for California Residents does not apply to personal information collected about Sherman Bridge personnel.
This Privacy Policy for California Residents uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”).
Notice of Collection and Use of Personal Information
We may collect (and may have collected during the 12-month period prior to the Last Updated date of this Privacy Policy for California Residents) the following categories of personal information about you:
We may use (and may have used during the 12-month period prior to the Last Updated date of this Privacy Policy for California Residents) your personal information for the purposes described in the Sherman Bridge Privacy Policy and for the following business purposes:
We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers.
To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
Retention of Personal Information
We will retain your personal information for the time period reasonably necessary to achieve the purposes described in the Sherman Bridge Privacy Policy and this Privacy Policy for California Residents, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.
Sources of Personal Information
During the 12-month period prior to the Last Updated date of this Privacy Policy for California Residents, we may have obtained personal information about you from the following categories of sources:
Sale or Sharing of Personal Information
We do not sell your personal information in exchange for monetary compensation. We may share your personal information by allowing certain third parties (such as online advertising services) to collect personal information via automated technologies on our websites and apps for cross-context behavioral advertising purposes. This kind of sharing may be considered a “sale” under California law when the personal information is exchanged for non-monetary consideration. You have the right to opt out of these types of disclosures of your information.
We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this Privacy Policy for California Residents) the following categories of personal information about you to online advertising services:
You have the right to opt-out of this disclosure of your information, as detailed below. We do not have actual knowledge that we sell or share the personal information of minors under 18 years of age.
Disclosure of Personal Information
During the 12-month period prior to the Last Updated date of this Privacy Policy for California Residents, we may have disclosed the following categories of personal information about you for the business purposes described above to the following categories of third parties:
| Category of Personal Information | Categories of Third Parties |
| Identifiers | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Additional Data Subject to Cal. Civ. Code § 1798.80 | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Protected Classifications | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Commercial Information | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Online Activity | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Geolocation Data | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Sensory Information | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Employment Information | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Education Information | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
| Inferences | · Our affiliates · Vendors who provide services on our behalf · Our joint marketing and business partners · Online advertising services · Data analytics providers · Social networks · ISPs and operating systems and platforms · Data brokers, such as credit bureaus, credit reporting service providers, background check services |
In addition to the categories of third parties identified above, during the 12-month period prior to the Last Updated date of this Privacy Policy for California Residents, we may have disclosed personal information about you to government entities and third parties in connection with corporate transactions, such as mergers, acquisitions or divestitures.
California Consumer Privacy Rights
You have certain choices regarding your personal information, as described below.
How to Submit a Request. To exercise your rights as described above, please submit a request by either:
Sherman Bridge
Data Privacy/Compliance
5000 Riverside Drive, Bldg. 5, Suite 100W
Irving, TX 75039
You can opt-out of the sale or sharing of your personal information by clicking . To submit a request as an authorized agent on behalf of a consumer, please select “Authorized Agent/Parent” on our online request page. For questions or concerns about our privacy policies and practices, please contact us as described in the “Contact Us” section of the Sherman Bridge Privacy Policy.
Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your deletion or correction request. If you have a Sherman Bridge account with us, we may verify your identity by requiring you to sign in to your account. If you do not have a Sherman Bridge account with us and you request access to, correction of or deletion of your personal information, we may require you to verify your email address or phone number in our records and/or provide any of the following information:
In addition, if you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.
Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.